SADILO
Ruya Xiao
@ruya_x02
I aim to propose a new design attitude - hidden beyond differences, focusing on revealing and balancing. This temporary disappearance of the relationship between the brand and class prompts the audience to rethink their relationship with the consumer society. By re-examining shopping bags, I aimed to illustrate how design can function as a form of social intervention —a mechanism that makes things visible, raises questions, and reseals the boundaries that consumption rationality has severed. Perhaps sometimes the role of design is not to create new symbols, but to render existing symbols ineffective, loosen their meanings, and restore the freedom of perception.