Nisu
Jinwen Zhao
@Jinurheart
This work centers on the practice of “Ni Su,” where female fans reshape male idols through naming, imagination, and a soft, intimate gaze. Yet this feminized image does not remain in personal fantasy: it is captured, refined, and resold by the industry, forming a loop in which desire becomes both labor and commodity. The entertainment system strategically utilizes the emotional value generated by the female gaze, turning care into consumption. Through repetition and feedback as visual structure, the video reveals how, while fans believe they are shaping the idol, they are simultaneously being shaped by the system’s emotional logic.