HaeinByun
Through surveys and workshops, I discovered that people keep luxury packaging not for durability but for its psychological and cultural meaning. Based on this insight, I created a multisensory web-based experiment where users choose packages through sound and
visual cues. The system reveals how sensory symbols shape perceptions of value and exposes personal biases in consumption. The final experience reframes packaging as a medium of communication, encouraging users to reflect on how sight, sound, brand imagery, and expectation influence their judgement.